January 22, 2007

Ten Smart Questions to Ask About A Market

Posted in Uncategorized at 11:46 am by John Roney

By Dan Kennedy:

1. What keeps them awake at night? What’s really bothering them so bad at night they can’t sleep?
2. What are they scared of?
3. Who are they mad at?
4. What are their top-3 daily frustrations?
5. What trends are occurring in their businesses or their lives?
6. What do they secretly want?
7. Is there a built in bias to the way they make decisions?
8. Do they have their own language?
9. Who else is selling something similar to them?
10. How well are they doing with it and in what format?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: