January 22, 2007

Ten Smart Questions to Ask About A Market

Posted in Uncategorized at 11:46 am by John Roney

By Dan Kennedy:

1. What keeps them awake at night? What’s really bothering them so bad at night they can’t sleep?
2. What are they scared of?
3. Who are they mad at?
4. What are their top-3 daily frustrations?
5. What trends are occurring in their businesses or their lives?
6. What do they secretly want?
7. Is there a built in bias to the way they make decisions?
8. Do they have their own language?
9. Who else is selling something similar to them?
10. How well are they doing with it and in what format?

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